Resume
Practice Marketing Manager • Sonendo, Inc • 2021
•Lead practice development integration of the GentleWave® System into endodontic offices.
•Executed the GentleWave® Practice Success (GPS) program and marketing programs to accelerate practice growth.
•Drove tactical practice marketing programs in partnership with the sales and clinical specialist teams to develop awareness and interest in the GentleWave Procedure and drive Procedure Instrument utilization.
•Implemented the GPS Program as part of the on-boarding and continued support within the GentleWave Provider endodontic practice, their current and target referral base, and consumers within the identified geographic location
•Delivered and communicate a clear message on the efficacy, efficiency, and economy value that supports brand and marketing messaging as well as Sonendo’s Mission.
•Trained over 250 endodontic offices and took them through the marketing playbook and Sonendo portal.
• Provided marketing assistance for new and existing GentleWave Doctors, facilitated marketing resources, and ensured successful adoption by entire staff.
• Served as a central marketing point of contact for questions from the field sales organization and for current customers on marketing on-boarding and implementation.
• Partnered with sales representatives and events manager to develop and to deploy programs for successful referral events.
• Assisted in the planning and execution of practice social events
• Assisted in gathering data for practice development initiatives
• Acted as a liaison to administrative functions regarding marketing group support needs
• Designed websites, flyers, logos, videos and other practice and corporate marketing materials
• Built, launched, and moderated the clinician forum, GentleWaveCommunity.com
Marketing Manager • TJG/ First Team Real Estate • 2020
• Oversee and execute all of the marketing tasks and tactics pertaining to launching a listing on the market - managing the listing from the pre-market ‘coming soon’ phase, to website creation, to the post-launch and sold phase
• Manage print collateral for listings, as well as general marketing collateral for the company
• Manage and schedule compelling email blast campaigns and grow our customer email list via various channels
• Create and execute various Listings focused campaigns both digital and print
• Monitor and measure the effectiveness of all marketing tactics pertaining to listings strategy
• Execute advanced social media ad strategy, Google analytics
• Create and execute general marketing campaigns via direct mail, email, social media, digital platforms, print, etc.
• Drive the growth of the marketing department’s overall strategy and program tactics through research, development, testing, monitoring, and innovating
• Delegate tasks and manage freelancers and agencies
• Spearheading content initiatives to boost engagement and gain/build trust with focused audiences and overall farms
• Research and study competitors to ensure competitive edge by innovating beyond/outside the industry norms
• Keep up to date with new technology, strategies, tactics and content trends in real estate and other related industries
• Attend, plan, coordinate, and oversee the company events and ensure seamless execution
• Using data and analytics maintain a budget focused on ROI
Practice Development Specialist • Sonendo, Inc • 2018- 2020
Duties listed above, returned to Sonendo with a promotion after resigning to help my husband create a digital presence for Jarne Realty Group.
Practice Development Consultant • Elite Med Listings • 2017-2018
•Sold the PACE Management Sales System to plastic surgery practices nationwide
•Generated the appropriate contracts and relayed information to the administrative team
•Worked with the staff and doctors to ensure a strong knowledge of the PACE Management Sales System and successfully implemented action plans for increased usage and understanding
•Developed client relationships with the physician offices and assisted them in identifying and capitalizing on opportunities while satisfying patient needs
•Educated staff and doctors to understand weekly and monthly reports and used that knowledge to grow the practice and identify any issues within the practice that were negatively affecting overall sales
•Assisted with on-site staff training and helped developed materials for multi-module educational seminars
•Created surveys for office staff and managers to rate and review the content presented in training and implemented suggestions to improve future seminars
Senior Virtual Patient Coordinator • Elite Med Listings • 2016-2017
•Placed outgoing phone calls to prospective patients who completed a web inquiry on plastic surgery websites
•Educated potential patients on their chosen procedure(s)
•Managed leads and contacts with Zoho CRM
•Input patient information into scheduling software that directly forwarded to the plastic surgeons office
•Communicated with administrative staff to send potential patients required paperwork including procedure information
•Informed patients on the value proposition of the doctor or nurse practitioner that they were scheduling with
•Encouraged prospective patients to bring required deposits to their consultation to assist in closing the sale
•Hired, interviewed, trained and supervised virtual patient coordinators
•Wrote regular blog entries for CosmeticSurgeryAdvisors.com relating to the latest trends in plastic surgery procedures
Internet Marketing Specialist • E Local Listings • 2014-2016
•Consulted with new clients to choose a package that worked best for their particular business needs
•Pitched clients additional products to maximize profit and recurring revenue for the company
•Designed SEO and mobile friendly websites for platinum customers
•Worked with the SEO manager to generate keywords and integrate them naturally into website content
•Utilized Zoho Desk software to manage tickets providing effective customer service
•Managed local business listings with Yext software
Account and Graphics Manager • Ambition Domains • 2009-2014
•Created and developed various brand identities and marketing plans
•Cultivated customized social media marketing strategies
•Managed and coordinated projects with interns and off site developers
•Continued education with video tutorials and training to keep up to date on marketing trends
•Utilized the Adobe Creative Suite and specialized in Photoshop and Illustrator to create functional websites and infographics
•Analyzed consumer and competitors’ trends to create the most effective marketing campaigns
•Managed project budgets, milestones, deadlines, and assigned staff via Paymo PM software
•Designed functional and responsive sites by creating original graphics and template customization
•Provided technical support and tutorials to clients accessing their online accounts